What is a BB Cream and why is it so popular not only in asia, but around the world? BB stands for “Blemish Balm” which literally explains the use of this cream. It is a tinted, moisturizing balm that provides care for the skin as well as light coverage.
BB Creams are often referred to as Magic cream which promises to brighten and whiten one’s skin tone, as well as reduce blemishes and wrinkles. It is also used to cover imperfections and provide sun protection for the skin. However, like all other beauty cosmetics, the results will vary from each person. BB creams are often used after a regular skin regimen.
Though it was said that BB creams first started in Germany, the craze about it started in Korea, then it slowly spread to Japan, China and other Asian countries. The sudden rose of fame for BB Creams can be seen as the effect of Hallyu or the Korean Wave spreading across the globe. Since Korean actresses began using BB Creams for beauty purposes, it has become huge in the market. It is now common to see big and famous idol stars and celebrities promoting these BB creams as the brands’ ambassadors.
A report by Korea Times said it is now normal to see foreigners hoarding and buying bulks of BB Creams from Korean cosmetics chains in Seoul. In 2010, Missha sold 1 million tubes of its M Signature Real Complete B.B. Cream in only eight months since it was released.
Prices of BB creams usually range from low 10,000 Korean Won (Approx. $10) to 40,000 Korean Won (Approx. $40) depending on the brand and the size of the bottle.
BB Creams can be considered as one of Asia’s hottest beauty products right now. There are now a lot of brands producing BB Creams, South Korean and global brands alike. Although there are already global brands producing BB Creams, most people still prefer the South Korean Brands. Some current top South Korean BB Cream brands are Missha, Hanskin, Skin79, Etude House and The Face Shop.
Here are some of most popular Korean BB Creams in the market
- Lovely ME:EX BB Cream SPF 20 PA++ 40ml 40ml
- Price: $11.90
- Face It Shimmering BB Cream SPF20 PA+ 40ml 40ml
- Price: $13.90
- MISA Choboyang BB Cream SPF30 PA++ (#21) 50ml
- Price: $29.90